LinkedIn video specs that matter for clips
LinkedIn publishes less about its video format than YouTube or Meta, and third-party guides disagree on the fine print. These are the settings that change how a podcast clip performs, with the reason for each.
| Spec | Use | Why |
|---|---|---|
| Aspect ratio | 9:16 vertical, or 4:5 | Vertical fills a phone screen and the same file posts to Shorts and Reels; 4:5 shows larger on desktop |
| Resolution | 1080 by 1920 (9:16) | Matches the other platforms, so one export serves all |
| Length | 30 to 90 seconds | Long enough for a setup and payoff, short enough for a feed |
| Captions | Burned into the video | LinkedIn has said 79% of feed video is watched with the sound off |
| Upload | Native video, not a YouTube link | Native video plays in the feed; a link sends people off the platform |
| First 3 seconds | The claim or the question | Video autoplays muted; the hook has to work as text |
Specs from LinkedIn's own guidance and third-party format guides as of November 2026. The 79% figure is from LinkedIn's video ads guidance (2021), the most recent number LinkedIn itself has published. LinkedIn changes its feed often, so check a live post before you rely on any limit.
What clips work for a B2B audience
LinkedIn is a work feed. The clips that travel are the ones a buyer could forward to a colleague with "this is what I was saying". Four kinds do that reliably.
The guest explaining something
A practitioner describing how they solved a problem, in plain words, in under a minute. The guest's title in the caption does half the work.
The take people disagree with
"Most teams do X and it is wrong." Comments follow, and comments are what LinkedIn rewards.
The customer story
A client or guest telling what went wrong and what changed. Said by them, not by your marketing.
The specific figure
A cost, a timeline, a result, said on the record. Numbers get screenshotted and quoted.
What does not work: the host's intro, a clip that only makes sense if you heard the episode, and anything that sounds like an ad. Save the product pitch for the caption text, and keep it to one line.
Post from a person or the company page
| A person's profile | The company page | |
|---|---|---|
| Reach | Usually higher per post | Usually lower per post |
| Who should post | The host, the guest, your sales team | The brand, for the record |
| Tone | First person, an opinion | Neutral, an announcement |
| Best use | Every clip | The episode launch and a weekly roundup |
Post the clip from the host first, have the guest reshare or post their own copy, and let the company page carry the full episode link. Three posts from one clip, each to a different network.
How to get guests to reshare
- Cut a clip where the guest is the expert. Not the host asking a smart question. The guest giving the answer.
- Put their name and title on screen. It makes the clip about them, and it saves them explaining who they are.
- Send the file, not a link. A native upload from their own account reaches their network. A reshare of your post reaches far fewer people.
- Send it before the episode goes live. With two lines of suggested text they can edit. Most guests post within a day if the work is already done.
- Tag, do not ask. Tag the guest in your post; a tagged post is easier to reshare than one they have to find.
One clip, LinkedIn and Shorts
The 9:16 clip you post on LinkedIn is the same file that goes to YouTube Shorts, Instagram Reels and TikTok. Only the title changes: a LinkedIn title names the business problem, a Shorts title names the curiosity. Cutting once and exporting for all four is how a weekly B2B show gets four or five clips a week onto every feed without a second editor.
If you want the case for why a B2B show needs clips at all, read B2B podcast clips. This page is the how.
Who turns each episode into LinkedIn clips
You have three choices. Do it in-house, usually a marketer with an AI clipping tool, which works until the week gets busy. Hire a freelancer at $25 to $150 per clip and manage the briefs and reviews yourself. Or use a done-for-you service.
PromptPlay is the third option. You share the episode and your brand style once. A human editor watches the whole episode, picks the guest moments, the contrarian takes and the numbers, cuts them vertical with the speaker in frame, burns in word-by-word captions in your colors, adds the speaker's name and title, and writes a LinkedIn caption and a Shorts title for each. Clips come back within 72 hours, 48 on Scale. You and your guests post them, so the accounts and the audience stay yours.
Share your footage and style
Give us access to your episodes and show us what your channel looks like: colors, fonts, clips you love. We lock your style from that.
We do the whole job
A human editor picks the moments, cuts, reframes, captions, brands and titles every clip, sized for Shorts, Reels and TikTok.
You review and post
Approve the clips you like, flag the ones you do not. That is the whole job on your side.
Starter
- 20 finished clips a month
- Sized for Shorts, Reels and TikTok
- Captions and your branding
- 72 hour turnaround
- Titles and descriptions
Growth (most popular)
- 50 finished clips a month
- Audio-only episodes covered
- Back catalogue clipped too
- 72 hour turnaround
- Titles and descriptions
Scale
- 90 finished clips a month
- Multiple shows on one plan
- Custom motion graphics
- 48 hour priority turnaround
- Titles and descriptions
Month to month, no contract. Your first clip is free. Every clip stays yours, even if you stop.