Why clips come first
REACH
Short-form feeds show you to strangers
Shorts, Reels and TikTok recommend clips to people who do not follow you yet. A long episode mostly reaches existing listeners.
GUESTS
Every guest becomes a distributor
Send each guest their best moment. They share it with their own audience.
COMPOUNDING
Every episode keeps working
Four or five clips per episode, posted through the week, keep the show visible between releases.
A simple podcast marketing plan built on clips
- Clip every episode. Four to five clips of 30 to 60 seconds, each a complete thought.
- Post one a day. The same clip on Shorts, Reels and TikTok, with a title that names the topic.
- Send guests their clip. Ready to post, captioned and branded.
- Point every clip at the full episode. In the description and pinned comment.
- Clip the back catalogue. Old episodes are new to almost everyone.
Podcast marketing agency or a clipping service
| Podcast marketing agency | PromptPlay | |
|---|---|---|
| Scope | Ads, PR, guest booking, SEO, newsletters | Short clips from every episode, done for you |
| Cost | Custom retainer | $1,000 to $3,000 a month for 20 to 90 clips |
| Your time | Strategy calls and approvals | About an hour a week reviewing clips |
| Contract | Often a minimum term | Month to month, first clip free |
If you want the full bundle, hire an agency. If you want the one piece that grows the show from what you already record, start with clips.
Plans
Starter
$1,000/month
- 20 finished clips a month
- Sized for Shorts, Reels and TikTok
- Captions and your branding
- 72 hour turnaround
- Titles and descriptions
Growth (most popular)
$2,000/month
- 50 finished clips a month
- Audio-only episodes covered
- Back catalogue clipped too
- 72 hour turnaround
- Titles and descriptions
Scale
$3,000/month
- 90 finished clips a month
- Multiple shows on one plan
- Custom motion graphics
- 48 hour priority turnaround
- Titles and descriptions
Month to month, no contract. Your first clip is free. Every clip stays yours, even if you stop.